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About us

Campaigns and Activism for Animals in the Industry (CAAI) is a Bulgarian non-profit  organization established in 2017, registered to public benefit for the protection of animals.  Our mission is to prevent as much of the suffering and exploitation of as many animals as possible in all fields of human activities.

CAAI aims to raise awareness and promote ethical values in our society. We also cooperate with institutions and businesses to adopt more humane treatment of animals.

We want to raise maximum awareness of the fact that animals are conscious and sensitive beings with their personality, that they have the right to express their natural behaviour in their natural environment.

At the national level, we initiated and organized the National Citizens’ Initiative to demand a ban on fur farming in Bulgaria. We support international initiatives and are part of a global animal protection coalition, including the Fur Free Alliance and Open Wing Alliance. We represent the international Fur Free Retailer program in Bulgaria.

Who are we?

CAAI is made up of dozens of volunteers and members from all over the country. As an association, we are managed in compliance with our organization chart. The main forum of the organization is a General meeting consisting of all our members. The governing body is the Management Board, elected in the General Meeting.

Members of the Board as of 01/01/2020 are:

  • Petya Altimirska (president)
  • Petar Atanasov
  • Mila Popdimitrova
  • Mariana Nordgren
  • Svetoslav Chekelev
  • Teodora Mishineva
  • Stefan Dimitrov (vice-president)

How do we work?

To achieve our goals we are: collecting information, investigating, filing documents, raising awareness, analyzing and discussing solutions with experts. We also conducting researches and finding the most effective solution in order to build strategies and turn them into legal and social norms.

We aim to create the widest possible network of animal advocates in all spheres of society through a positive, professional, and factually-grounded approach. We believe that achieving change happens through awareness, change in people’s mindset, and informing and developing moral and ethical values, which will become strong legal norms.Through donations and membership fees, the organization provides the funds for its. We also occasionally receive financial support from partner organizations for specific projects. Among these are PETA Germany, the Fur Free Alliance, and Compassion in World Farming UK.

What are we active in?

Since the beginning of 2017 the main campaign of CAAI has been to ban fur farming in Bulgaria. Towards the end of 2017 we published for the first time in Bulgaria footage of the cruel reality of a Bulgarian mink farm near the village of Madzherito. This caused widespread media and social interest.

In 2018, we ran a National Citizens’ Initiative to ban fur farms in Bulgaria. It got over 51 thousand signatures of Bulgarian citizens. Thanks to it, in September 2019 a group of MPs submitted to the National Assembly a bill for the ban. It is now to be voted on.


  • work with experts, attorneys and solicitors, veterinarians, government institutions, as well as with the media and celebrities;
  • organize discussions, events, conferences, exhibitions, and protests;
  • conduct information campaigns both about the problems, as well as possible solutions;
  • use the power of internet communication and social media in gaining maximum public support, and directing it to the institutions to achieve the goal of our campaigns.

Besides the campaign against fur farming and the use of fur, we currently run campaigns against the cruellest practices in animal agriculture. Among these are cage breeding, in particular: chickens, as well as fatting of ducks and geese for foie gras. We promote the benefits of a plant-based diet to reduce animal suffering and the amount of farmed animals, as well as to promote positive effects on the environment, climate change and human health.

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